Ian Howells
Biography
Dr. Ian Howells is a visionary strategist and marketing pragmatist with over two decades of experience scaling B2B SaaS businesses. As the architect behind some of the most innovative go-to-market strategies in enterprise software, Ian has pioneered the fusion of micro-vertical marketing and generative AI to deliver precision, speed, and scale not previously possible.
Ian held executive roles at iconic software companies, from Silicon Valley startups like
Documentum to global cloud leaders like Sage, helping build categories and craft stories that resonate across industries. In Smart Conversations, he distills a blueprint for the next era of B2B growth—where AI meets micro-vertical segmentation, and every message moves markets. His work empowers leaders to move beyond tactics and into intelligent, whole-system thinking.
Ian holds a PhD in Distributed Databases from Cardiff University.
