Justin Herald

Justin Herald is an entrepreneur, international keynote speaker, and bestselling author whose insights are drawn not from theory but from more than 30 years of building businesses in the real world.

At age 25, with just $50 to his name, he founded Attitude Inc, a business that grew into a global licensing brand operating across 55 countries and generating more than $30 million in annual turnover. He was later named International Entrepreneur of the Year and recognised as one of Australia's 50 most influential next generation leaders.

Across nine books, Herald has developed a reputation for translating complex business challenges into practical ideas that leaders can immediately apply. His work has reached readers around the world, and his books have been published internationally, including long-running editions in foreign language markets.

Today, Justin speaks to more than 80,000 business owners, leaders, and employees annually across conferences, corporate events, industry associations, and leadership summits throughout Australia and internationally. His presentations are known for combining humour, commercial insight and practical implementation.

His latest book, Service Rebellion: The Wolf Pack Standard, addresses a challenge facing organisations in every country and every industry. The gradual behavioural drift that causes businesses to lose customer trust, loyalty, and advocacy without ever knowing why. Built around a universal framework of human behaviour, leadership, and customer experience, it offers ideas that translate across cultures, industries, and borders. Before its official release, corporate organisations have already been ordering bulk copies for their entire teams, a response that reflects both the universality of the problem it addresses and the immediacy with which leaders recognise it in their own businesses.