Shtick to Business
by Peter McGraw
Publisher
Lioncrest Publishing
Publication
Mar 20, 2020
Format
Paperback/Softback
Illustrated
No
Price
$19.00
Dimensions
5.5 x 8.5 in
ISBN
9781544508078
Pages
324
Age
Adult 18+
Category
Business & Economics
Rights Sold
LanguagePortugueseCountryWorldwideAgent-BuyerUBOOK EDITORA S.A.
*DropCap does not represent English Audio language rights
Description
Author(s)
Peter McGraw
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| Publisher | Bond Financial Technologies Holdings, LLC |
| Publication | Mar 20, 2020 |
| Format | Paperback/Softback |
| ISBN | 9781544508078 |
| Pages | 324 |
| Age | 18 - 100 |
| Price | $19.00 |
Categories
Business & Economics
BISAC Codes
BUSINESS & ECONOMICS / Industries / Entertainment
Shtick to Business
by Peter McGraw
What do comedians know about killing it in business? Just ask a behavioral economist who teaches MBAs by day and decodes comedy by night. Dr. Peter McGraw—a business school professor, professional speaker, and founder of the Humor Research Lab (aka HuRL)—translates the genius and madness of the world’s funniest people into powerful prescriptions for professional success.
Drawing on cutting-edge research, case studies, and his own comedy successes (and failures), Peter reveals surprising business lessons from the masters of comedy:
The insights in Shtick to Business will help you improve innovation and outsmart the competition. You’ll build new skills—enhanced creativity, better decision-making, and a marketing mindset—to launch a business, tackle tough management problems, and build a serious career. And you’ll never have to tell a joke.
Drawing on cutting-edge research, case studies, and his own comedy successes (and failures), Peter reveals surprising business lessons from the masters of comedy:
- What Bill Murray and Groucho Marx know about career management.
- Why Dave Chappelle and Joan Rivers are a blueprint for brand building.
- What Tina Fey and Amy Poehler can teach you about leadership and teamwork.
- How Jerry Seinfeld’s daily rituals made him the wealthiest comic alive.
The insights in Shtick to Business will help you improve innovation and outsmart the competition. You’ll build new skills—enhanced creativity, better decision-making, and a marketing mindset—to launch a business, tackle tough management problems, and build a serious career. And you’ll never have to tell a joke.
Author
Peter McGraw
DR. PETER MCGRAW is a behavioral economist and global expert in the scientific study of humor. He directs The Humor Research Lab (HuRL), hosts the podcast I'M NOT JOKING, and is the co-author of The Humor Code: A Global Search for What Makes Things Funny. Peter's work has been covered by the New York Times, Wall Street Journal, Harvard Business Review, NPR, and CNN. He's a sought-after speaker and professor who teaches MBA courses at the University of Colorado Boulder, University of California San Diego, and London Business School. A TV show based on his life is currently in development.
www.petermcgraw.org
Current Licenses(Sold)
Language
Portuguese
Country
Worldwide
Agent
-
Buyer
UBOOK EDITORA S.A.
Note: DropCap does not represent English Audio language rights.