"Finally, someone has the courage to say what every high-achiever secretly knows: Perfect balance is a lie. Brendan Keegan doesn't just debunk the myth—he hands you a practical framework for designing a life that actually works. The Six Circles of Connection gave me language for decisions I've been making instinctively for years. This book should be required reading for anyone who's ever felt guilty about going all-in on what matters most." — Zak Brown CEO, McLaren Racing

“In Unbalanced on Purpose, Brendan busts the myth of achieving perfect balance in life. Instead, he offers a framework that liberates one to be intentionally unbalanced. Critical to this framework are his Six Circles of Connection and the tools to be conscious in managing these Connections through one’s life. He provides concrete guidance on how to do this, coupled with compelling examples, and self-effacing anecdotes which make this a relatable proposal.” — Martin A. Schmidt President, Rensselaer Polytechnic Institute

“In an always-on digital world, the chase for 'perfect balance' can be elusive. Through my own career, I’ve learned that true fulfillment comes from intentional choices, not perfect equilibrium. Brendan Keegan’s Unbalanced on Purpose is a strategic playbook for this modern leadership discipline, giving leaders permission to be 'unbalanced' for a reason—to focus energy where it creates the most impact. It is an essential guide to help reclaim your time and lead with intention.” — Kirsten Rhodes Chief Client Experience Officer, Deloitte